Nurture Programs

Zift Solutions (formerly Elastic Grid) campaigns consist of one or more campaign modules. Each module is automatically co-branded for partners and includes a landing page, emails and social media posts. Emails and social media posts follow a multi-touch structure, creating multiple opportunities for contacts to reach the micro-site, triggering Lead Alerts over time.

Lead nurture automation for marketers and sales teams

The Buyer's Journey

Thought Leadership

Thought Leadership (insightful) content makes contacts aware of their needs and pain points.

Solutions & Benefits

Solutions and Benefits content encourages consideration of your product or solution's benefits.

Validation or Promotion

Validation and promotional content help contacts decide to choose your product or solution.