Nurture ProgramsElastic Grid campaigns consist of one or more campaign modules. Each module is automatically co-branded for partners and includes a landing page, emails and social media posts. Emails and social media posts follow a multi-touch structure, creating multiple opportunities for contacts to reach the micro-site, triggering Lead Alerts over time.
Lead nurture automation for marketers and sales teams
The Buyer's Journey
Thought Leadership (insightful) content makes contacts aware of their needs and pain points.
Solutions & Benefits
Solutions and Benefits content encourages consideration of your product or solution's benefits.
Validation or Promotion
Validation and promotional content help contacts decide to choose your product or solution.